Work Experience

PAID SOCIAL MANAGER

META| Menlo Park (Remote) | June, 2022 – Present

Responsible for increasing brand awareness through on platform paid support.

• Managed budgets of $50+ million

• Plan and execute all paid social marketing advertising campaigns (media buying) on Facebook/Meta platform.

• Design and build testing strategies to drive brand lift in key metrics.

• Measure and report performance of all campaigns and compare against goals.

• Brainstorm and develop new strategies to adopt based on campaign findings.

• Provide thought leadership and perspective for adoption of new advertising products where appropriate.

• Guide cross-functional partners in developing and executing on a best in class paid social advertising campaign.

• Work with cross-functional partners to develop testing programs designed to find best practices in achieving brand lift goals.

PAID ADVERTISING LEAD

Clever Girl Agency| San Francisco (Remote) | April, 2020 – Present

Manage end-to-end PPC and paid social campaigns for digital marketing clients. 

• Provided direction, strategy and implementation of all paid social media platforms, Facebook, Instagram, Tiktok, Youtube, Pinterest and Twitter. 

• Trained influencers on best paid social practices. 

• Worked closely with publisher partners (Facebook, Instagram, Tiktok and Twitter ) to collaborate on campaigns and participate in beta tests 

• Managed paid social strategy with insight into budget allocation and audience targeting 

• Developed paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief 

• Managed bidding and placement for retargeting display campaigns 

• Coordinated and troubleshot all pixels and tag placement on client websites.

MANAGER SOCIAL MEDIA AND DIGITAL 

Purchasing Power | Atlanta, Ga  | Aug 2017 – April 2021

Lead development and execution of paid and organic digital strategies that drove consideration of brand as well as revenue through purchase. Partnered with internal teams and stakeholders to bring mobile-first approaches and best practice to marketing campaigns. Managed paid social including implementation, optimization, budget allocation and audience targeting. 

• Managed creation and placement of assets for digital marketing activities (including Facebook, Instagram, Linkedin, Youtube, HTML 5 display banners, rich media, paid search promotional copy, landing pages and mobile). 500% increase in organic social engagement 

•  Produced $43,000,000+ in yearly demand at $175 ROAS and 6% conversion. 

• Introduced new marketing channels (video, blog, Woobox sweepstakes) resulting in $10,000,000 additional demand for the company. 

• Trained customer service on engagement with online communities across all social platforms 

• Directed all A/B testing of audience, copy, creative and landing page iterations. 

ONLINE MARKETING SPECIALIST 

Purchasing Power | Atlanta, Ga  | August 2015 – August  2017

Responsible for the daily production and management of site category banners and enhancing site content and functionality to improve user experience, maximize customer conversion, and drive direct sales across all devices. Assisted in key digital marketing programs, including email, social and display advertising. 

• Developed and managed online brand and product campaigns to raise brand awareness, engagement and traffic to Facebook, Twitter and Google Business pages. 

• Produced a 500%+ increase in Facebook followers, 200% increase in webpage traffic and 197% increases in overall post engagement with realignment of targeted Facebook Ad audience. 

• Planned, designed and uploaded advertising website banners to the CMS platform (Hybris),  generating 16.5MM+ in revenue with an averaged 6% conversation rate. 

• Produced 1,118.8% increase in revenue from social campaigns in one year.