My goal was to generate widespread awareness and interest in Cricut products through a comprehensive Paid Media YouTube strategy. I  leveraged Cricut influencer YouTube videos and set up Skippable In-Stream Ads in the platform with an objective of video views. These campaigns bid against keywords related to the content in the promoted videos and were seasonal. With a budget of $25,000, the campaign resulted in a large increase in performance over a pervious campaign with the same budget. Those results included a 1.5M video views (+41.35% increase campaign over campaign), 59.4% View-Through Rate (+5.24% increase campaign over campaign) and $0.017 CPV (-29.21% increase campaign over campaign). Optimizing against the increased search volume of diy and organizing-related keywords that were on-trend during that time of the year, lead to a overall all decrease in CPM and increase in impressions. This optimization was the main driver for success. Cricut was so happy with the campaign and invested an additional 100k in to the program (increasing budget for 25K monthly to 50K).